Creative Consultancy

I’m Simon. A Copenhagen-based independent Creative Director and Brand Architect, working between strategy, culture and execution.

Most categories are full of companies that have quietly agreed to look like one another. My job is to find the potential nobody has noticed yet – in a product, a category, a company – and give it a story people believe and a world they want to join. That last part is what I mean by culture. Not being noticed by an audience – being adopted by one. A bike that ends up in Moncler Genius. An owner base that built its own communities before anyone asked them to.

For 25+ years I’ve built brand platforms, campaigns, launches, systems and creative worlds across most sectors, including mobility, finance, fashion, medical and industrial B2B.

German Design Award Gold. Red Dot Award.

simon jones-mortensen

Creative Direction / Brand Architecture / Culture

Select Works

01 Mobility / Culture / Desire

02 Fashion / Codes / Collabs

03 Brand / Identity / System

04 Campaign / Finance / Entertainment

05 Purpose / Play / Legacy

It started with a blank bike frame. The name, the idea, and the best-performing crowdfunding campaigns of the moment. Then the refreshed strategy, the design, and the move onto a global stage – with a fashion trajectory, inside a commodity industry.

See the case here.

Highlighted project

Brand / Strategy / Everything